DeathMath: A Math Game Kids Would Actually Play

Video Games are bad for you? That’s what they said about Rock ‘N’ Roll.
– Shigeru Miyamoto

We created this game called DeathMath in 54-hours at Startup Weekend EDU. The title speaks for itself doesn’t it? If you were expecting some type of violent game with a splattering of math, you’ve come to the right place. This is a fighting game where you go one on one with another player and the only way to inflict damage is to answer the math questions quicker than your opponent, and correctly. Pretty simple, but oh so fun. We wanted the game to be engaging and entertaining for kids because all the other educational games weren’t, at least in our eyes. And if it helped strengthen ones mathematical chops by drilling them over and over again — all the better.

We had an awesome team that helped put this together, but the ones behind the magic were the designers and developers. Joe Shoop (Ubermind) designed the UX while Kyle Kesterson (Giant Thinkwell) busted out some amazing avatars. And the ones who brought it to life were game developer Jorden Andersen (Microsoft Xbox) and Scott Windsor (TeachStreet). It was amazing to see what I pitched on Friday night, alive and functioning only after a day and a half — they killed it!

DeathMath Final Pitch Presentation

Many of the judges, including Mitch Kapor, didn’t agree with the idea of motivating kids with competition/violence to play the game even though they were practicing math problems, but one judge did: Michael Arrington. He sometimes goes against the grain and we just wanted to say thank you for being such a badass. We’re working on improving DeathMath and having a native app on the iPad so you can show off how good you are in math by beating them up.

UPDATE: Kyle just made some awesome DeathMath trading cards.

Lessons Learned from using Airbnb on my Vacation

Two roads diverged in a wood and I – I took the one less traveled by.
– Robert Frost

I’ve been traveling the last several weeks through Europe and have been using Airbnb for some of my lodging choices. It’s been hit or miss, but luckily more hits than misses. I really do like how the site works in connecting travelers with hosts around the world, it made it super easy to get a nice spot on the cheap around the world. I could have done hostels but when you have to pay $30/bed for two people, that’s $60 per night already. If I could find private space under $60, I’m golden and we were always able to. Here are some of the tips I’d give to future folks using Airbnb.

Rent from folks with one listing only on Airbnb

The reason why I’d only rent from folks with one listing is because more likely than not, it’s their own space of your renting a private rooms from them. With that in mind, people who are giving their space up are more likely to have a more cleanly space since that’s where going to be sleeping after you’re gone. I’ve done both renting out a private room and the whole apartment — both had a cozy charm about them.

If you do rent from someone who has more than one listing, you’re going to have to ask yourself if the host is doing this as a business or is it actually their space. The experience I had with someone like this only provided us the minimum in accommodations and it didn’t have any charm or character since the host didn’t even live there (or even in the building). I wouldn’t do that again.

Have open communication with your host

You’re going to a home, apartment, or condo — you’re not going to a hotel or even a hostel with a front desk to checkin to. You’re not going to have room service or anything like that, so I suggest you do a lot of your communication on the front end.

  1. Connect with your host well before your arrival to discuss checkin process (i.e. getting there, key exchange, etc.)
  2. Get the phone numbers and emails needed — sometimes the host isn’t the one you communicate with.
  3. Make sure you get wifi code (if available)
  4. Make sure you get the ground rules for the space
  5. Try and get some tips and recommendations from the host since many of them are local

Communication is going to be key on the front end because it’s going to be so much harder to figure all this out during the vacation, plus you don’t want to worry about that when you’re trying to figure out what sites to see. Remember there isn’t any 24/7 desk you can call like at a hotel.

Utilize everything in the space you’re in

When you’re renting your space from folks on Airbnb, a lot of them are going to have some amenities you’d have to sometimes pay extra for at a hotel. For instance, while I was at Amsterdam — we had a washer we could have used to wash a lot of our clothes, which was awesome. The host even provided us with detergent to use. Plus, since these places is where they actually live, you’ll have access to their kitchen which includes the fridge and stove. These were super useful during our trip to help save money on food and drinks.

Definitely remember to take a look at the amenities on Airbnb because some of them are great to have. I know we didn’t even consider places that didn’t have wifi — so that’s definitely something to consider while you’re using the service.

Conclusion

Now the question is, would I do Airbnb again? Yes, I definitely would with the above things in mind. There’s definitely a different take to traveling when you get greeted by someone locally and if you’re able to get connected with people who welcome folks with open arms — even better. Several of the places we stayed at greeted us with beers and food upon arrival. It’s the little things that’ll make me use it again.

If you have any questions at all, please leave a comment below.

Vote for Seattle Panels at SXSW 2012

The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.
– Abraham Lincoln

I’m planning to head to SXSW 2012 next year, and from the stories I’ve heard from fellow Seattle startup folks who’ve been — it’s going to be an awesome event. Another way we can help make it even a more great is to have some Seattle representation at the event as well.

Scott Porad, CTO of Cheezburger, just tweeted that he wanted to vote for all the Seattle Panels at SXSW 2012, so I wanted to make it easier for folks to do so. Here’s the start of a list of all the Seattle panels planning to be at SXSW 2012. Please vote!

If you want to be added to this list, please either @reply me at @joesunga or email me at josephsunga@gmail.com. More than happy to add more Seattle folks on here. Also, here’s the hashtag I’ll be using #sxswseattle (thanks @moniguzman).

Grow your Startup on the Backs of Known Brands

If I have seen further it is by standing on the shoulders of giants.
– Isaac Knewton

When you start out as a startup, no one knows who the hell you are. You can always make your big splash on TechCrunch, Mashable, etc. — but that traffic will just come and go. Sometimes people have this mentality of, “If I build it, they will come,” and I can tell you now that isn’t the case. You’re just an upstart trying to build credibility in the industry/space you’re competing in. It’s an uphill battle you have to face in order to educate everyone who you come in contact with about what you’re looking to build, but it gets easier and easier after getting some wins in your pocket. One way to build a winning streak is to use larger known brands to help build your brand.

Make connections with recognizable brands

During the earlier days at TeachStreet, we wanted to see if larger educational companies would like to use our platform of connecting with students looking to learn to gain more leads/sales for their business. I literally did the following to put together my list of brands I’d like to work with:

  1. Identify the categories we wanted to go after. In our case, it was: test prep, tutoring, music, fitness, and business/computer training.
  2. Within the categories identified, list the desired companies in those industries.
  3. Measure the opportunities with each company. For us, it was city and category coverage. Which one had the most centers, teachers, etc.
  4. Check your network and see if any of your connections have any ties with the companies on the list. We used our networks heavily, which even included teachers on TeachStreet. Linkedin is also a gold mine to help find the connection you need.
  5. Prioritize with the leads through introductions from your network first then move to cold calling.

This is probably the most difficult part of the process because it’s about landing that first partner to take a chance on what you’re doing. Once you land those first few established partners, you’re off to a great start. We were lucky to have a couple of great partners initially here at TeachStreet like Kaplan Test Prep and Admissions.

The brands should help promote the partnership

Once you get the first few companies on board, be sure to treat them as partners and have them understand that their involvement will help this partnership succeed. One of the ways these larger companies can help you is by promoting their presence on TeachStreet through email newsletters, blog posts, Facebook posts, and Twitter. This is probably one of the most valuable things you can get from your initial partners since their network of customers are probably larger than yours and if you’re able to capture a portion of those customers to use your site — that’s a great start. Plus, more likely than not, their competitors are following what they’re doing and their announcement will allow you to have easier conversations with potential partners in the future.

Showcase the successful partners as much as possible

Use the partners who have been successful on your site and showcase them like no other. Promote them on your blog, social media outlets, and primarily on your site. It’s important to have these initial partners be successful because in the end, you’ll be using them as your case study examples to potential partners on why your product is working. At TeachStreet, we were able to eventually bring on a good amount of Premium Partners to create a showcase page, which helped us get more business.

So let’s recap:

  1. Connect with larger brands you’d like to work with and close those deals
  2. Try and have those larger brands promote their presence on your product
  3. Promote and showcase the hell out of those partners

If you do those right, all you really need to do is rinse and repeat while improving the process and product along the way.

(Flickr Photo via jackol)

Don’t Upset Customers Handing You Money

“I’m not a businessman, I’m a business… man.”
— Jay-Z

Right now, both Jay-Z and Kanye West are doing bad business…man! When they announced their “Watch The Throne” tour, they did everything right in order to get their fans super excited about what was to be one of the hottest tickets in 2011. They were able to use social media to excite a community of crazed fans for a pre-sale event they RSVP’d to on Facebook. You even saw the #watchthethone excitement on Twitter. There was a ton of buzz surrounding the tour, then the shit hit the fan.

The following are the key mistakes made:

  • Changing the pre-sale date from 7/28 to 8/2
  • Only notifying fans who’ve RSVP’d for the event about the change on 7/28
  • Changing the schedule dates and removing shows on the day of the pre-sale, 8/2
  • Only notifying fans about the change on 8/2
  • Airing out dirty laundry of fighting between Jay-Z and Kanye West

In a span of a week, you’ve built an amazing campaign to get millions of fans excited about your tour and ready to purchase your tickets to disappointing those same fans due to bad planning and lack of communication. Now fans don’t even know whether the tour is going to happen. The fans who’ve shelled out the money are waiting for both Jay-Z and Kanye West to kiss and make up — uncertain of what’s next. We don’t want to see another tour cancelled before it even started similar to the collapse of the “Best of Both Worlds” tour, which included Jay-Z and R. Kelly.

These issues could have easily been avoided if they were just openly communicating with their fans rather than keeping them in the dark until the last minute. As a Seattle resident, I was excited about the Tacoma show, but I don’t know whether they’re going to have one now despite announcing that they were. The last thing you want is to have customers who want to hand you money thinking, “what the hell is happening here?”

UPDATE (8/4/11): Jay-Z and Kanye West have added back dates they removed, including the Tacoma Dome show. Just got this information from a friend via KUBE 93. Do you think they should have sent an email or even update their Facebook pages about this? The lack of communication confuses me.